In 2005, hotels in America generated $100 billion in profits, mostly through the food services sector. Luxury hotels also did brisk business, and smaller hotels too brought in additional revenues through value added services. Since the hospitality sector is booming, this is a good time for vendors to profit from this boom and market themselves to the industry representatives.
If you are intending to display your products and services for the hospitality industry, you should approach hotel planners. You will find over 70,000 hotel planners in america, as well as their ideas and initiatives have generated $44 billion in revenue for that hotel industry. To be able to market your services for the hospitality industry, you need to satisfy the planners and executives of hotels.
The best way to Market to Hospitality Industry:
In order to sell the services you provide to the Cachet Hotel Group, you should reach the planners and hotel managers. However, it is not easy to reach them, since they place a great value on their time, and also have probably been approached by dozens of vendors before you decide to.
1)Identify industry sectors where your products or services will probably be best. If the planners think that your products are useful, they will likely definitely need to know more.
2)Plan your online marketing strategy before you decide to approach individuals the hospitality business.
3)Internet, emails, direct mailing, print media are good mediums of having your message across to individuals inside the hospitality business.
4)Become part of any association of vendors or related sector in the hospitality industry. This may cause higher exposure of your services to individuals in the hospitality industry.
5)Provide hotel planners with info about your products or services, and decrease on the sales talk. Planners take time and effort pressed for time; and they can not be too happy if they take time out to hear you, only to realize that you have nothing much to inform them.
6)Use innovative marketing strategies to have the attention of planners. Schedule calendars, calculators, software for charts etc. are always sought after in the hospitality industry, so that you can demonstrate the use of such innovative tools to hotel executives and planners.
Hospitality Industry: Sectors of Growth.
High growth areas of the hospitality industry include food and beverages, and full service hotels. Food and Beverage departments of major hotels have been given more autonomy, so that you can approach the rrijgi manager directly for marketing purposes. Vendors and suppliers of foods, drinks, kitchen devices, cutlery, table linen and furniture may benefit a lot from this.
With the amount of opportunities for vendors to make the most of, it is no surprise that they wish to focus on the hospitality industry. With proper planning and also the right marketing strategies, you will be able to succeed of your own competitors and bag lucrative deals from hotels.
Alexander Gordon is a writer for that Small Business Consulting Community. Sign-up for your free success steps newsletter and acquire our booklet worth $24.95 for free as being a special bonus. The newsletter provides daily strategies on starting and significantly growing a company.
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