Successful online business can’t be led without email marketing. Many individuals know that it is crucial to have a website but having a website is simply one step in creating successful online presence. You must stay in contact with your customers and prospects. You should have a two way communication with your clients and prospects and best practice to do that is to have an email newsletter. To send emails to your customer you will need the right e-mail marketing software.
Choosing your email marketing software is probably the most significant steps you need to ingest e-business. What exactly are those necessary steps in choosing email marketing software?
Free or fee-based – The very first thing you should decide in choosing software for the email campaigns will likely be whether you need to use free or fee based software. Some individuals may say: “There exists much free software on the Internet. Why would I purchase e-mail marketing software?” This is because some individuals still don’t use a habit to get things on the Internet, especially non-tangible items such are software and services. Lots of people still don’t realize the strength of bulk email sender therefore they think that may be pleased with a totally free service.
Just about the most famous contemporary economists, a Nobel Prize winner Mr. Milton Friedman stated that there is absolutely no such thing like free launch. And then there is yet another statement which says “You receive everything you purchase”. I accept those two statements. These happen to be proven on many examples, especially on the Internet.
It is possible to choose to use free software for e-mail marketing but you will end up limited for many more advanced options. Some big portals offer free services for creating groups. This is OK, but in this instance you will send your email messages without many important features like personalization, email tracking, sending SMS, using CSV files etc. I don’t need to mention that many “free” email marketing software providers will include their ads in your email newsletter. I guess that you simply don’t want that within your business email communication.
A few other free software just like the free version of Group Mail will have limitation on the number of subscribers per one session. In cases like this it is possible to send your email newsletter to 100 subscribers at once and then in paid version to unlimited quantity of subscribers and create unlimited quantity of lists.
It is recommended that you make use of fee-based email marketing software to your business email campaigns. However, you usually have to find a provider who delivers a free trial offer, also.
Important features – You have to see if your email provider offers these several important features.
1)Personalization – personalization is among the most important stuff that email marketing software needs to provide. With good personalization you will get better open rates and then click-through rates. Some more advanced email marketing software like Group Mail paid version offers if-then personalization for users who would like to get the maximum personalization.
2)Monitoring – e-mail marketing is popular and useful because results could be measured very effectively. You have to ask your email provider if their product offers ability for detailed reports for open rates, click-through rates, deliverability…If their main product doesn’t offer that it is important that they provide additional service that can be easily integrated using their main product.
3)Scalability – one of the main features of modern software is scalability. At this point you might need software that will be able to send 1,000 emails simultaneously but in 3 years your membership base could be 5,000. Will your software have the ability to handle that?
4)Creating HTML newsletters – HTML newsletters have better response rates than email newsletters in plain-text format so this is also another thing you must look into in choosing your e-mail marketing software. Without sending your email newsletter in HTML you won’t have the capacity to do email tracking.
5)Integration with existing applications and databases – your email marketing software has to offer you capacity to import data from existing applications and databases like SQL Server, Oracle, MySQL, Access, FoxPro and Excel. Also, it is very useful that it can be integrated with popular email clients like MS Outlook.
6)International Character Support – Online businesses need to have a global focus therefore it is useful that e-mail marketing software provides support for International Characters.
7)Plug-ins and updates – it is vital that this email company constantly works on creating useful plug-ins and updates in order to make your work easier and more effective.
8)Tech support -Should you be an average Internet user without technical knowledge you should probably get support for your software. How good is your email company with regards to tech support?
Desktop email software vs. Hosted ASP – Now when you know do you need free or fee-based software and what you should look in your e-mail marketing software you need to decide do you want to have desktop e-mail marketing software approximately called Hosted ASP. Both types have limitations and advantages. You must choose the best choice for you.
Desktop email software like Group Mail Plus, one of the leading desktop e-mail marketing software, has several huge advantages. The most important is the fact that information on your subscribers are kept private and secure on your own computer. Dot com crash is not really to date behind us. Imagine that you have several thousand clients and make use of online service from the company that will later get out of business. You are able to only imagine how which could affect your business and credibility! With Group Mail Plus you can manage sxoest unlimited number of groups with unlimited number of recipients in each. You should have a larger initial investment than with Hosted ASP which charge a fee every month, but you will a full control over your email campaigns and over time of using your software you may repay it.
With Hosted ASP you will usually possess a lower initial investment. You don’t need to buy hardware and software. However, cost is usually determined by the quantity of emails you send so that you will probably pay more the way your membership base gets bigger and this option will be much more expensive than a desktop email marketing software option in the end.
You will notice that choosing the right email marketing software is vital. You have to bear in mind the biggest investment is one that it must be paid – twice. So, choose your e-mail marketing software wisely.