Wholesale hats flow out to retailers across the States and round the globe. What is so interesting about wholesale hats that stock the retail shops? Why can’t buyers pass them by without trying them on, even it is only for fun?
Wholesale hats provide personality, individualism, and character. Yes, but we already know that. The deeper attraction is identification with heroes. Hats define numerous heroes and retailers supply the statement that assists the common person identify with the heroes inside their lives. Before you write this off as a plug for bulk order hats, read on and discover should your heroes aren’t here.
First there’s the cowboy hat. These wholesale hats reach every age bracket. The older generation remembers John Wayne, Marshal Matt Dillon, and Captain Gus from Lonesome Dove. Maybe their interests go deeper to historical figures like Wild Bill Hickok, Wyatt Earp, or Buffalo Bill. The hat that dominates this look is the roll-out of John B Stetson who defined cowboy hats along with his original design he named “Boss from the Plains”. This wide brim felt using a high creased crown replaced the mix match of hats cowboys wore until then and reached such popularity that Stetson was making over two million hats per year by 1886. It was the hat just about any cowboy mentioned above wore and also the style their admirers want today.
These are the basic heroes and cowboy hats that attract middle age and up, but have you thought about the young? They have another group of heroes you locate on MTV or even in country music. When J-Lo and Britney Spears showed up in rolled straw cowboy hats a rage swept the land with this headwear. You think rolled straw cowboy hats on Willy Nelson and a lot more current, Kenny Chesney and Jessica Simpson don’t effect what their fans wear? Quite the contrary! Country music fans are big in to the cowboy hats that look good on the idols.
Ok now what about the golfers? Through the early 20th century, this sport so captivated public interest that this Sears & Roebuck catalog had pages of golf hats that looked like oversized newsboys. For Ben Hogan it had been this or perhaps an ivy cap. Sam Snead was a fedora man and Greg Norman place the Aussie on the world map. The number of seniors do you see on the golf course wearing the hat that made their favorite golfer look nice? The link between headwear and heroes appears to run so deep you never outgrow it.
The sports relationship with hats doesn’t end there. Baseball caps need no introduction. This is the hat that everyone feels comfortable wearing today. When every man wore a fedora along with his suit inside the forties and fifties, all-stars like Ted Williams, Stan Musial, and Mickey Mantle were looking good in their ball caps along with a massive fan club. By the sixties fedoras were tossed aside and the cool headwear was ball caps. Ever since then ball caps haven’t missed a lick.
The there’s football fans. Coach Bear Bryant at Alabama and Tom Landry of the Dallas Cowboys probably inspired more guys to put on herringbone or houndstooth fedoras than all the advertising of Madison Avenue.
Next comes the films which are always delivering a fresh batch of heroes. Indiana Jones has returned in the theaters and also Cracker Barrel restaurants are selling adult size Indiana Jones fedoras. And also the Great Gatsby? Fans go for the oversized ivy cap. Don’t forget Rocky in the porkpie. For your women, Angelina Jolie fans will have to have a cloche after they view the Changeling. Movies produce a huge influence on hats and fashion generally speaking.
Then there’s the vintage crowd and people who remember hats that parents or grandma and grandpa wore. These things is soaked in happy childhood memories that wholesale hats revive-fedoras for males from your forties or fifties, pillboxes for ladies from the same era. What about those old family photos with cloches? When anyone sees a hat that rings a bell jbocge childhood memories, they need to comment, they need to try it out on, and often they need to buy it.
OK, kids don’t know anything about these hats, but they sure know celebrities. Think this doesn’t provide heroes that wholesale hats fulfill? You know it will-J-Lo’s wide brim floppy hat, Hillary Duff’s ivy cap, Britney’s fedora, or Brad Pitt’s newsboy. Here’s a wholesale hat market that goes on, and on, as well as on like the pink bunny.
Why do a number of the wholesale hats that ship to wholesalers blow out while others hardly sell? Take cowboy hats in 2007. Many wholesalers in addition to retail shops sold more cowboy hats in 2007 than every other style. Yet department shops reported cowboy hats his or her worst performer in headwear. It will come back to knowing your market and playing for them. You wouldn’t expect the shopper trying to find Ives St Laurent to be fitting rolled straw cowboy hats. Through the same token, trendy shops serving the young waste space displaying dress hats. Hats need to fit the current market and relate to the heroes of this age group.
Somehow hats, a lot more than any other accessory, assist the average person take on the aura of greater than life personalities that touch them. Often conscious, sometimes sub-conscious, the customer gravitates for the hats that identify them with their heroes.