Celebrity hair. Long, luxurious celebrity hair that bounces like Beyoncé’s. Moves like Mary’s and twirls like Tyra’s. Everybody generally seems to need it. However for lots of women, especially African American, a coif of silky, back-length locks that never sweats out (put simply, gets frizzy) and holds a curl for several days can only be bought. And after that it should be braided, woven or glued in.
Go into the latest must-have in millennium black good hair care: the lace-front wig. “I think they are the best because the hair is very human looking and I can perform a lot of styles,” said Shawna Webb, 24, who works in real estate. “It’s awesome.” wet and wavy full lace wigs would be the next “miracle product” made to give black women what society tells them (and what many now believe) is ideal hair. Meaning, long and straight.
The fad started with transvestite RuPaul almost a decade ago. Inside the last five years, many silky-maned black celebrities, from Halle Berry to Vivica Fox, began wearing the wigs. The lace-front wigs grew in popularity mainly because they offer the impression that the wearer’s hair is growing directly from the scalp. So once the wig is fastened securely across the hairline, a lady can part her hair or pull it up in to a ponytail without fear of exposing indentations where the hair has been sewn or glued in (also known as tracks).
“It merely affords me more options,” said Andrea Wright, 42, as she sat in Lisa Johnson’s chair on the Wyndmoor salon Shapes -N- More. Wright, an occasion planner who lives in Mount Airy, walked into the shop sporting a quick, relaxed style. She walked out with straight dark brown hair that fell well below her shoulder. Her face was framed with soft curls.
“This is so nice. It’s not too severe a look for me. I will use it in a ponytail but still feel professional … feminine.” When lace-front wigs first hit the scene, they cost from $5,000 to $25,000 simply because they looked so real. But these days, the 250 density lace wig, most made from human hair, can be found for $300 to $1,000. There are demonstrations on YouTube.com that show people how you can apply the wigs themselves and Websites that tell people how to find them.
The wigs are available in different shades, from dark black to white blond, and a variety of hair textures from kinky/curly to straight. Some wigs are real, some are synthetic. Most of the hair employed to fashion the wigs originates from women of Asian descent, and many are produced in Asia. In some of the wigs, the lace is extremely fine, with pin-sized holes that mark where each strand originates from. These are called bleach knots and expense several hundred dollars more.
There are many ways to attach the hair, although most applications start with a stocking cap on the head. The wig will be glued along the cap’s perimeter with a special kind of adhesive. It takes about an hour to get the hair applied then cut and styled. That’s a small fraction of enough time it will take to have weaves and braids.
As a result of cost, nearly all women keep your wig on for around 3 months (wearers should take it off then so they can wash their particular hair). The wig can then be reapplied, without looking shabby, for as much as a year. “You are able to sykkcc in them and swim in them and everything,” said Dayna Cherry-Smith, 35, a mother of two who lives in West Oak Lane.
About four years back, Cherry-Smith had health problems that caused her hair to thin out. How did celebrities have so much hair on a regular basis? she wondered. She look at the glossy mags, then did some online research. Her search uncovered a Chinese company, and she ordered a wig for herself online. “I felt better about myself,” Cherry-Smith said. “The best silk base wigs was undetectable. You couldn’t tell which i had a wig on so when I investigated the mirror, I felt a sense of my old self was back.”
Cherry-Smith ordered more wigs for herself. Then she started ordering wigs on her behalf friends, along with their friends, and her business grew. Now Cherry-Smith is actually a lace-front-wig broker, of sorts. She has sold greater than 500 wigs online and also to local salons. She charges about $350 each.