When I start speaking about paid link-building, this is by far the most common question I get asked. In this post, I`ll be adhering to Googles meaning of a paid link, that is exchanging money for links, or posts that have links; exchanging goods or services for links; or sending someone a free of charge product in exchange for them writing about it and including a link.
In other words, even sponsored guest posts and paid reviews are viewed paid purchase backlinks. When you read this article, you ought to know that even safer paid link-building strategies risk being considered part of a link scheme and violate Google`s terms and conditions.
So Why Do Some Professionals Still Buy Links?
In the early 2000s, selling and buying links wasn`t just in fashion it had been considered good business. Directories that let you purchase reviews and service firms that allowed you to buy or rent links sprung up like dandelions over a lawn.
Then Google introduced the weed whacker enabling users to report paid links which forced link sellers and buyers to have sneakier or change tactics. Over the past decade, buying links has grown to be increasingly risky because Googles capacity to seek and destroy the SEO value of paid links has become uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy with higher clickthrough rates. That said, it isn`t foolproof. Some companies still make use of paid backlink building because it`s easier, it`s all they understand, or it`s standard practice inside their industry.
Today, the increase of organic backlink building and content marketing has essentially nullified the necessity for buying links inside the SEO industry at large. SEO PowerSuit`s link-building survey, as well as the follow-up replies by a few leading SEO experts, clearly reveal that creating valuable content worth linking to is recognized as the best way to earn links. Nevertheless, 40 percent of respondents were unanimous regarding their most effective link building method: creating data- and research-based content.
How to & How Not to Buy Links
Good link buying practices take time and patience. You need to begin with similar content you would use to produce an organic link-building campaign content that is highly relevant to your niche, high quality, and attractive to your target audience.
You must also use a well-grounded link profile prior to deciding to consider buying links, which suggests cultivating high-quality organic backlinks first. When your assets have been in place: Vet websites carefully prior to buying links. Carefully vet each domain for anything that seems off, including domain history, PageRank, and a lot of spammy outbound links. Develop a purposeful link building strategy. Buy links slowly and intentionally, beginning with up to five and gradually increasing over the next few months. Your link profile should never exceed 10 to 25 % paid links.
Maintain your key phrases diverse across each domain. Key phrases diversity is important.
Bad link buying practices include anything Google`s been working diligently to stamp out within the last few decades. These include link farms and private blog networks (PBNs). If your paid links are yielding a sizable level of low-quality links, watch out, you`re at serious chance of receiving a penalty.
Never buy sitewide links. Sitewide links (e.g. links in the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr to get a backlink package, and contracting a link selling service (e.g., Sape) are excellent approaches to earn yourself a Google penalty. And in case a site openly advertises which they sell links? Run!
Avoid red flag websites. Websites that have been previously penalized, repurposed into link/article farms, and customarily count on ad-heavy, content-thin pages should all set your internal alarm blaring.
Needless to say, whether you`re buying links or building them organically, it`s always important that you monitor the healthiness of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links that might possess a negative influence on your web site. Be especially diligent if you`ve purchased links double check page quality, authority, etc. regularly, and be sure your links anchor-text hasnt changed and that it hasn`t been switched to nofollow.
Do Paid Links Work?
The potency of paid links remains hotly contested. It certainly seems like some companies are managing to blend link buying strategies with organic link building strategies to great effect. We discovered that 78 percent of rdvenf who buy legitimate paid links consider those to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to be efficient, in accordance with our poll. Although the reported rate of success is surprisingly high, the threat of the Google penalty is significant and quite real. If you`re considering buying links, just be certain you understand the potential risks and take into account the potential influence on your long term SEO before purchasing.