For the past couple of months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the ideal solution to all my difficulties – local search engine optimization. I contacted a professional SEO company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an Search engine optimization package that included a broad range of strategies designed to enhance the search engine page ranking of my website and drive increased traffic and sales. Let’s look at how these strategies worked to advertise my company.
Local Listing Sites: Local Search Engine Optimization uses local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped raise the ranking of my local company listing on these internet websites. Now, when someone searches for Denver-specific data associated with my company, the information on my business that is stored on all of these sites appears as a top search result.
With enhanced online visibility, I find that more local customers have started to visit my website, which is trying to promote my brand. My provider took care to select only local listing sites authorized by Google for promoting my business.
Back linking: Local SEO services include building backlinks to your business website. In keeping with Google’s latest Penguin update, my SEO provider took care to build backlinks to my website from reliable websites with content highly relevant to my business. I found that relevancy was crucial because the major search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed in which backlinks are made. The SEO team built backlinks slowly and systematically, just like any unnatural speed might make Google look at my links as spam. Additionally, additionally they employed tactics such as social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to boost results.
Social Media Marketing Promotion: My provider also used effective social media optimization strategies to drive my target market to my website. They built my company profile on popular social networks including Facebook, Twitter, Google and a lot more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search engine rankings from social media sites (Facebook, Google , Twitter, and more) these profiles can also be assisting to drive more organic targeted traffic to this site. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media involves the maximum consumption of marketing potential using the features (paid advertising facility, contests, business pages in the case of Google , and more) in social media marketing sites. Within my experience, centering on a specific social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to promote your web based business.
Pay per click advertising advertising (paying money to look engines to present your site on top search results) is considered a powerful approach to promote business online due to easy implementation, high Return on your investment (ROI) and much better traceability. The SEO team provided my business with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
The local Search marketing services supplied by the SEO company help draw the interest of more local customers to my website and helped in the online promotion of my restaurant – something which I definitely couldn’t have achieved by myself.
Local Search Engine Optimization services assist in improving the exposure of the business inside a particular geographical area. MOS SEO Services, a professional SEO company offers value-added Local Seo to optimize your website and allow you to receive quality online traffic.