One of the biggest mistakes most marketers do today, is think e-mail marketing is dead. Many marketers today drop the e-mail marketing scheme to choose social media. Come to think of it, social media marketing look far more sexy than email. But, is a social media marketing post really as effective as an e-mail? Before we answer that question, lets state a highly known fact. It is easier to send a friend request on Facebook than to collect an e-mail online. But trust me, best email marketing software is thrice as worth it as social media marketing. So, what is e-mail marketing?
E-mail marketing is definitely the targeting of customers through emails. Every emails brought to a possible customers can be regarded as as e-mail marketing. Email marketing involves sending a promotional email or perhaps an ad to a subscriber. Via his e-mail address. A great deal of organisations today use email marketing. Even more bloggers use e-mail marketing today than in the past. For instance, maybe you have been browsing on a website, and you also see some field where you are required to submit your name and email to get a free eBook or update? That is the front element of email marketing.
Most bloggers use email marketing as it enhances the customer experience. Using a well targeted email list, you can reach established customers and prospective ones too. Any subscriber will likely be informed better and more easily via email. The e-mail may have a larger visibility when compared to a Facebook post. The Facebook post will be drowned in a stream of content inside the minutes following its posting.
Do You Need Email Marketing? If you want to enhance your customers’ or readers’ experience, then you will want e-mail marketing. Overlook the glamour and the flashy of social networking. We have been talking efficiency here. We have been talking greater engagement. Greater reach. Greater click through rate and a lot more. As numerous experienced marketers say, ” the amount of money is within the list”. Some even say “your net worth is dependent upon your network”. Within the following lines, I will explain the main advantages of e-mail marketing. During these explanations, I will use statistics. The websites which produced those stats is going to be mentioned after this article. So, let’s get into the benefits of using email marketing.:
Potential Reach: Were you aware that in 2013, there were about 3.2 billion email accounts created on the planet? 95% of online consumers use an e-mail address. The most interesting fact is; 91% of these consumers check their email accounts at least one time per day. Today, we browse more with the phones than our computers. Because of this, we are quicker notified once we receive emails. Our phones position the notifications right facing our eyes.
Today, it is actually easier to check with an email when compared to a Facebook or Twitter post. It is because once we post content, so does one million other individuals. Because of this, finding one particular post you liked 3 weeks ago can be the most daunting task.
Actual Reach: Before I explain this part in greater detail, let’s find some good interesting numbers. In the first 50 % of 2013, an investigation conducted using emails as a marketing channel revealed some staggering facts. The one which stands apart by far the most is that this; 18% from the emails sent in a campaign never reach their destinations. 4% in the sent emails are sent into the spam folder. That makes 22% from the sent emails that do not actually make it to the intended receiver.
On the other hand, 78% in the emails sent during an email campaign actually reach their destination. Think about it this way, If you send 1000 emails, 780 emails will reach their destination. Moreover, 91% of the receivers check their emails daily. This means, about 709 receivers would really visit your email. This is great efficiency, as lower than 30% of the emails sent are lost.
Now, let’s compare these numbers with the ones from a Facebook campaign carried out in a similar manner. This said that 74% from the Facebook posts are in fact lost inside the big stream of content. Which is a problem. This means, per thousand Facebook posts, 740 are lost inside the stream of content. That leaves us with 260 posts seen by our target readers. Another very bad thing is, everyone who sees your site content will never actually click through. Not even half will actually do. That leaves us with less than 130 those who are actually thinking about our offers.
Click Through Rates: In the last point, we mentioned what percentage of people that see and might like your posts and mails. Now let’s speak about those who actually complete the actions and do what you would like these to do. Let’s dnsnaz simply clicking a web link. This link might take those to a landing page or perhaps a website.
Click through rates are the portion of people who receive your message and actually simply click it. The click through rate of any tweet is .5 percent rather than 3% to have an email. These numbers look small in the beginning. But, this means that people click 6 times more about an email link than on a tweeted link.
Let’s continue using our demonstration of 1000 emails and 1000 social networking posts. A .5% click through rate means per thousand, 5 people will actually simply click your link. This really is for social media. Sometimes the click through rates are higher, but those are particular cases. The numbers we use listed below are average ones.
A 3% click through rate with emails means 30 clicks per thousand. That is the best click through rate you may obtain on average. The numbers are certainly not astounding, but efficient numbers usually are not always astounding. The real difference is such because, when individuals give you their emails they actually desire to hear more form you.
Prospective Customers Need It By Doing This: Many people use social media to communicate with friends first. Seldom will they be used to receive business news and reviews. You can find specialized websites for that. 77% from the users throughout a survey online said they like to receive promotional messages inside their emails. 4% said they like these messages on social networking. This talks to the truth that by submitting a message, folks are literally offering you a company meeting location.